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 El Master en Marketing de la UAM lleva a cabo cada semestre una serie de seminarios y conferencias internacionales impartidos por profesores de la facultad e investigadores académicos de reconocido prestigio. Para más información dirigirse a
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 The Master in Marketing organizes each semester the UAM Marketing Research Seminar Series, featuring a mix of researchers and faculty members from leading universities and institutions. More information in
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.
MAY-JUNE 2009 |
SPEAKER |
ROOM |
DATE |
TITLE |
Betancourt Roger, Chocarro
Raquel, Cortiñas Mónica,
Elorz Margarita,Múgica
José Miguel, Pérez Andrea, García de los
Salmones Mª del Mar ,
Rodríguez del Bosque
Ignacio, Rozano Mercedes,
Gómez Mónica, Gómez Alejandro and Yagüe
María Jesús |
Aula Master en Marketing. Módulo XV. Facultad CC. Empresariales. Universidad
Autónoma de Madrid |
May 27th, 22th June |
1-DOES PRICE LIBERALIZATION AFFECT
CONSUMER SATISFACTION AND STORE
PATRONAGE?
2- THE EFFECT OF CORPORATE ASSOCIATIONS IN
THE ATTITUDINAL DIMENSION OF CONSUMER
LOYALTY
3- INTENTION TO PURCHASE GENERIC DRUGS IN A
YOUNG MARKET
4- CITY BRAND PERSONALITY: AN APPLICATION TO
BARCELONA AND SEVILLA
Download the Marketing research paper series Vol 04 - Sept 2009 |
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JULY 2009 |
SPEAKER |
ROOM |
DATE |
TITLE |
| Tülin Erdem, JMR Editor-Elect |
Aula Master en Marketing. Módulo XV. Facultad CC. Empresariales. Universidad
Autónoma de Madrid |
Wednesday, July 8th, 2009
11:30 |
Brand Research Seminar
New insights in branding research
[JOINT MARKETING RESEARCH SEMINAR II] |
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APRIL 2009
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SPEAKER
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ROOM
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DATE
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TITLE
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| Ana Valenzuela -
Baruch College
City University of New York |
Sala de Doctorado
Dpto. Financiación e Investigación
Comercial. Módulo XVI
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Monday, April 27 2009
11:30
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Brand as signals: a cross-country
validation study
[JOINT MARKETING RESEARCH SEMINAR II] |
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SUMMER 2008
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SEMINAR
|
ROOM
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DATE
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TITLE
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Issues and challenges in service dominant markets
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Módulo XV. Aula del Master.
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3th and 10th June
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Luisa Andreu, University of Valencia, An analysis of E-Business adoption and its impact on relationship quality in travel.
Agustín Ruíz, University of La Rioja, Consumer price sensitivity in Spanish urban tourism: the influence of thresholds price in hotel choice.
Carla Ruiz Mafé, and Silvia Sanz Blas, Universitat de Valencia, Assessing TAM to predict m-shopping acceptance.
[UAM Marketing Research Paper Series III] |
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SPRING 2008
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SPEAKER
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ROOM
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DATE
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TITLE
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Murali Mantrala, University of Missouri-Columbia
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Seminario de Doctorado. Planta 1, Módulo XVI
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27 th May
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The dynamic impact of increasing national-store brand price-gap and assortment-imitation on private label performance
[download CV and abstract] |
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FALL 2007
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SPEAKER
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ROOM
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DATE
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TITLE
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Ana Valenzuela
ity University of New York
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Módulo XV. Aula del Master |
17th December
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Customer Lifetime Value and Customer equity [download CV] |
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Charles Taylor
Villanova University
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Salón de Cooperación Educativa. Módulo IX |
13th December
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Designing Effective Interactive Advertising: Current State of Knowledge and Needed Research [download CV] |
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SPRING 2007
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SPEAKER
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ROOM
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DATE
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TITLE
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Kusum Ailawadi
University of Darmouth
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Salón de Cooperación Educativa. Módulo IX |
8th June
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Store brand use and store loyalty
[download CV] |
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Murali Mantrala
University of Missouri-Columbia
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Salón de Actos B
Facultad de Ciencias Económicas y empresariales |
27th March
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Determining the effectiveness of sales contests [download CV]
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UAM Marketing Research Seminar Series - Picture Gallery :
Designing Effective Interactive Advertising - Charles Taylor
Customer Lifetime Value and Customer equity - Ana Valenzuela
Store brand use and store loyalty - Kusum Ailawadi
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Master 
