Marketing research paper series Vol 02 - December 2006

We are pleased to present the second volume of UAM Marketing Research Paper Series (UAM-MRPS), edited by the Master in Marketing (Department of Finance and Marketing Research at Universidad Autónoma de Madrid). Three interesting papers are included from different disciplines of marketing management.

The primary theme of this volume is “modelling”. There are an increasing number of researchers who attempt to propose and test theoretical models with their empirical data. In a rapidly changing business environment, it is not only important but also necessary to assess underlying dimensions and psychometric properties of various phenomena. Marketing researchers must therefore be familiar with questions associated with psychometric methods in order to understand how well the data fit the underlying dimension being assessed. In this volume of UAM-MRPS, all three papers employed this approach, providing us with a good opportunity to learn these cutting-edge research techniques.

Sincerely,

Director, Dr. Mónica Gómez

Managing Editor, Dr. Shintaro Okazaki