Marketing research paper series Vol 01 - June 2005

We are very pleased to announce a new online publication, UAM Marketing Research Paper Series, edited by the Department of Finance and Marketing Research, Universidad Autónoma de Madrid. This is an annual anthology of prospective papers submitted by our faculty members.

Our objective for this working paper is two-fold: to stimulate research activities in our Department, and to provide a platform where researcher canpublish their results, and receive useful feedbacks from the audience. This project is planned as a part of "Master in Marketing" of our department. This first volume includes four papers, which were elaborated in a variety of research interests. We hope that they serve as informative as well as useful references for international researchers. We thank all the people involved in this publication process. In particular, we appreciatively acknowledge the support of anonymous professors from various universities, who voluntarily reviewed our papers. Your collaboration was sincerely appreciated.

Sincerely,

Director, Dr. Monica Gómez

Managing Editor, Dr. Shintaro Okazaki