Marketing research paper series Vol 04 - Sept 2009
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escrito por Mónica Gomez Suarez
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lunes, 21 de septiembre de 2009 |
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Consumer behavior is a key topic in the marketing literature. The number of
conferences, seminars and journals edited all over the world about this discipline show
that both researchers and managers have great interest in it. This edition of UAM
Marketing Research Paper Series offers some insights about some of the last trends in
consumer behavior.
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Marketing research paper series Vol 03 - June 2008
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escrito por Mónica Gomez Suarez
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martes, 03 de junio de 2008 |
Service marketing is increasing important worldwide in many disciplines of marketing management. In their Marketing Management, Kotler and Keller (2006) claim that services require “more quality control, supplier credibility, and adaptability”. Examples are abundant in our everyday lives, including both successful and unsuccessful cases. On the other hand, academics often tend to examine the role of services with much rigor,
but at a cost of relevance, while likely focusing on quantitative aspects, leaving important questions unanswered: What are the new and emerging forms of service execution? What are the factor influencing such phenomena? Why are they so important in terms of advances in marketing theory? This edition of UAM Marketing Research Paper Series pretends to offer some responses to these questions.
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Marketing research paper series Vol 02 - December 2006
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escrito por Mónica Gomez Suarez
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miércoles, 13 de diciembre de 2006 |
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We are pleased to present the second volume of UAM Marketing Research Paper Series (UAM-MRPS), edited by the Master in Marketing (Department of Finance and Marketing Research at Universidad Autónoma de Madrid). Three interesting papers are included from different disciplines of marketing management.
The primary theme of this volume is “modelling”. There are an increasing number of researchers who attempt to propose and test theoretical models with their empirical data. In a rapidly changing business environment, it is not only important but also necessary to assess underlying dimensions and psychometric properties of various phenomena. Marketing researchers must therefore be familiar with questions associated with psychometric methods in order to understand how well the data fit the underlying dimension being assessed. In this volume of UAM-MRPS, all three papers employed this approach, providing us with a good opportunity to learn these cutting-edge research techniques.
Sincerely,
Director, Dr. Mónica Gómez
Managing Editor, Dr. Shintaro Okazaki
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Marketing research paper series Vol 01 - June 2005
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escrito por Mónica Gomez Suarez
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miércoles, 15 de junio de 2005 |
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We are very pleased to announce a new online publication, UAM Marketing Research Paper Series, edited by the Department of Finance and Marketing Research, Universidad Autónoma de Madrid. This is an annual anthology of prospective papers submitted by our faculty members.
Our objective for this working paper is two-fold: to stimulate research activities in our Department, and to provide a platform where researcher canpublish their results, and receive useful feedbacks from the audience. This project is planned as a part of "Master in Marketing" of our department. This first volume includes four papers, which were elaborated in a variety of research interests. We hope that they serve as informative as well as useful references for international researchers. We thank all the people involved in this publication process. In particular, we appreciatively acknowledge the support of anonymous professors from various universities, who voluntarily reviewed our papers. Your collaboration was sincerely appreciated.
Sincerely,
Director, Dr. Monica Gómez
Managing Editor, Dr. Shintaro Okazaki
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